What is GEO (Generative Engine Optimisation) and Why Your Business Needs It in 2026
Key Takeaways GEO helps businesses appear inside AI-generated answers. AI search traffic converts significantly better than traditional organic traffic. Schema markup is one of the fastest GEO wins. Brand mentions matter more than backlinks for AI citations. Most Indian SMBs remain under-optimized for AI search. The Search Landscape Just Changed Permanently In 2024, ChatGPT surpassed…